Chelsea Hirschhorn

Fridababy


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Chelsea Hirschhorn, CEO
Chelsea Hirschhorn has been the CEO of Fridababy since 2014. Since joining the team, she has executed several key initiatives that have materially enhanced performance and positioned the company well for continued growth, including the successful expansion of the brand's product portfolio from two to ten innovative baby care solutions in under two years while maintaining the company's impressive profit margins. Chelsea has also driven significant sales and unit growth year over year across all product lines, successfully penetrated major new customer and retail channels and has expanded the company's geographic presence from 5,000 doors to over 25,000 doors across North America.   

A Miami-based mom to two boys, Hunter & Jaxson, Chelsea was recently named the "Baby-Gadget Guru" and one of the top millennial moms by Parent’s magazine alongside Chelsea Clinton, Jessica Alba, and Alicia Keys. Prior to joining Fridababy, Chelsea was a NYC-based bankruptcy attorney at Weil Gotshal & Mangesand Associate Counsel & Director of Ancillary Revenue for the Miami Marlins. She has a B.A. from Washington University in St. Louis & J.D. from the Benjamin N. Cardozo School of Law.