Alyssa Fernandez-Isla


Alyssa Fernandez-Isla,
VP of Finance & HR
Alyssa is the Vice President of Finance at Fridababy, which she joined in spring of 2016. Before Fridababy, Alyssa co-founded a consumer packaged ‘superfoods’ company (SuperFuzion) in her hometown of Miami, FL, selling to retailers such as Whole Foods Market. Prior to launching her entrepreneurial venture, Alyssa worked in finance for a boutique Mergers & Acquisitions advisory firm in Fort Lauderdale, FL, where she serviced clients across industries (recycling, oilfield services, financial services, automotive, professional employer organizations, etc.). Alyssa is a graduate of Johnson & Johnson’s Financial Leadership Development Program, during which she worked at 3 J&J operating companies: Vistakon (Medical Devices), Consumer Products Company (Consumer), and Alza (Pharmaceuticals). Her cross-functional experiences at Johnson & Johnson include global strategic planning, serving on new product launch teams, the integration of Pfizer’s Consumer Healthcare business, the divestiture of Alza Corporation, and hedging global currency exposure. Alyssa Fernandez-Isla received an MBA from Harvard Business School, and a Bachelor of Science in Business Administration from the University of Florida, where she majored in Finance and graduated Summa Cum Laude. Alyssa held the designations of Investment Banking Limited Representative and Certified Management Accountant.