Burger King Team

Ray Meeks, Managing Partner
Ray Meeks has been a Burger King Franchisee since 1984. Ray is a member of the New South Coalition Burger King Franchisee Association and the Mid South Gulf Association. He was a charter member of both the Virginia and the North Carolina Franchise Associations and served in several capacities in both of those organizations. He has served as Vice Chairman of the National Franchise Association, which represents Burger King Franchisees across the country and Canada. Ray has been the past recipient of several Burger King Awards such as the Franchisee of the Year for the Richmond Area Market, The Burger King Development, Excellence, and Leadership Award, the Burger King National Award of Excellence, and the Burger King National Brand Leadership Award.

Neil Shah, President
Prior to joining CFH, Neil was as Restaurant Brands International (RBI) for 5 years. As a Vice President General Manager at RBI, he oversaw a portfolio of over 1500 franchise owned Burger King restaurants across 8 states. In this capacity, he managed a team of 24 people across various business functions (operations, development, franchising, marketing) which in 2016 resulted in growing annual restaurant level sales to over $2B and ~$90MM of EBITDA for RBI. He also spent 8 months in Asia helping grow the Burger King brand in 10 markets. His prior roles at RBI include Director of Field Marketing in 2013 and Director of Franchise Performance in 2012, both for the Burger King brand. Prior to joining RBI, Neil was working in consulting with Deloitte Consulting for 6 years. He has an MBA from MIT Sloan School of Management and also a Master of Science in Computer Engineering from Boston University.

Harold Ceron, Chief Operations Officer
Prior to joining CFH, Harold was at Sonic, America’s Drive-In for 3 years. As President of SRI (Sonic Restaurants Inc.), he led a portfolio of 392 company stores, generating over $430 million in revenues. In this capacity he led a cross-functional leadership team, including 12,000 field operations employees. Before Sonic, Harold worked at 7-Eleven, Inc, where he was Managing Director for Latin America and Europe. He was responsible for 2,200 stores, across multiple countries. He also led the market entry project into the Middle East. Prior to 7-Eleven, he spent 19 years working for Yum Restaurants, where he held several executive roles. These included Director of Global KFC Operations, where he provided operational leadership for 8,900 stores across 115+ countries, and Franchise Business Leader in Latin America and the Caribbean for 480 Pizza Hut restaurants. He has an MBA with emphasis in Finance, and a Bachelors of Science in Administrative Management from California State University, Los Angeles.

Joey Stewart, Chief Development Officer
Joey Stewart joined Cambridge as Chief Development Officer in July, 2015. Joey joins Cambridge with more than 15 years in the real estate and restaurant industry. As Chief Development Officer, Joey’s responsibilities include aggressive new restaurant development, strategic planning and generating new and alternative means to maximize return on capital investments. Prior to joining Cambridge, he served as Vice President of Real Estate at Red Robin Gourmet Burgers for ten years where he was responsible for leading Red Robin’s development growth pipeline helping grow the concept from 180 restaurants to over 500 restaurants. From 2000 to 2005, he served as Director of Real Estate at O’Charley’s. From 1997 to 2000, he was Director of Real Estate at AutoZone. He attended Middle Tennessee State University and received a bachelor’s degree in Finance and Real Estate. Joey has been married to his wife Kristian for 18 years and they have two girls, Megan and Grace. He enjoys golf, softball and spending time with his family.

Chris Taylor, Chief Financial Officer
Chris Taylor joined Cambridge as Chief Financial Officer in June, 2018. Prior to joining CFH, Chris was the Chief Financial Officer of Tangoe/Asentinel, an industry leading technology company focused on Telecom Expense Management. During his tenure at Asentinel/Tangoe as CFO, they successfully grew the organization from a company with $20M in annual revenues in two countries, to a company of $230M in annual revenues in nine countries. Prior to Tangoe/Asentinel Chris spent 16 years at Fiserv, an industry leader in bank technology. During his tenure at Fiserv, Chris spent his first several years as CFO for various software groups within the company and spent his final four years as General Manager of the Payments Group. As the GM of Payments, Chris had P&L responsibility for this $95M international line of business with 4,900 active client financial institutions, 450 associates, and accountability for ACH and Source Capture Optimization (SCO) solutions processing 1 billion ACH transactions and 73 million checks annually, respectively. He has a Bachelor’s and Master’s degree in Accountancy from the University of Mississippi. In his free time, Chris enjoys golf, high school and college football and spending time with his wife and two children.

Steve Canada, Senior Director of Real Estate
Steve begin his career in Real Estate in the title insurance industry which provide him a wealth of knowledge of the real estate business. He began his site selection career with Auto Zone and has been involved in site selection and lease/purchase negotiations for over 30 years. He most recently was Vice President of Real Estate for Red Robin Gourmet Burgers for 11 years where he was part of leading Red Robin’s development growth from 180 stores to over 550. Steve estimates that he has been involved in over 500 real estate deals in his career. In November of 2016, Steve joined Cambridge Franchise Holdings and brought with him his vast experience. He attended Memphis University. Steve has been married to his wife Dee Dee for 44 years and has two children and five grandchildren. He enjoys golf, gardening and spending time with his family.

Chris Schniepp, VP of Operations
Chris brings several years of QSR experience to CFH. Prior to joining Burger King Corporation, Chris worked for McDonald’s Corporation starting as a Manager Trainee, working his way through Management, Above Restaurant Level ( ARL ), and Training before moving up to Regional positions that included Field Service Operations and Franchise Manager, over three Regions. During his time with McDonald’s Chris was awarded the President’s Award and Golden Partner Award.

Chris began his Burger King career in 2003 in Franklin, TN as a Franchise Business Leader ( FBL ) working with BK Franchisees in TN, IN, and KY. In 2009, Chris and his wife Pamela moved to St. Louis, MO with Chris continuing his work as an FBL with BK Franchisees. In 2011 Chris was selected by BKC to become one of twelve Directors supervising Field teams in IA, IL, IN, KY, and TN.

Debbie Conway, Controller
Debbie joined Cambridge Franchise Holdings in June 2017. She brings 30 years of finance and accounting experience to Cambridge with the majority of that time being spent in real estate and property management. After 15 years at Hilton Hotels Worldwide (NYSE: HLT), she served as the Director of Finance over the Embassy Suites brand. She subsequently spent 7 years with Education Realty Trust (NYSE: EDR) in a similar role, managing the accounting functions for over 75 student housing communities across the country. Debbie’s most recent position was with Cummins, Inc (NYSE: CMI) where she served as Controller over the Gulf Region accounting operations.

Debbie grew up in Oxford, Mississippi and graduated from the University of Mississippi with her Bachelor’s degree in accounting. She also holds her CPA license in the state of Tennessee. Debbie and her husband Don have been married for 28 years and they share a passion for all sports and outdoor activities. In her spare time, Debbie also enjoys CrossFit and lifting weights.

Curtis Moore, Director of Information Technology
Curtis joined Cambridge Franchise Holdings as Director of Information Technology in September 2017. Prior to CFH, Curtis worked as a consultant specializing in business intelligence and process improvement, and has also held several IT Leadership positions most recently as Vice President of Information Technology at Covenant Dove, LLC. In that role, he was responsible for delivering a high performing healthcare technology platform to over 60 skilled nursing facilities. Curtis received his BBA, concentrating in management information systems, from The University of Memphis and later achieved his CISSP certification. Curtis currently resides in Memphis with his wife Tiffany, daughter Taylor, and son Carter.

Jordan Stroupe, Vice President of Finance
Jordan joined Cambridge Franchise Holdings as Director of FP&A in June 2017. Prior to CFH, Jordan held several FP&A roles, most recently as Division Finance Manager at Terminix, the largest business unit of ServiceMaster. In that role, he was responsible for managing the financial operations of over 300 branches across the U.S., Canada and Mexico, including their annual budgets ($1.5B in revenue), branch level forecasting and financial analytics. Jordan received his BBA, concentrating in finance and marketing, as well as his MS in Finance from The University of Memphis and resides in Memphis with his wife Amber and son Henry.

Liren Truong, Director of Finance & Strategy
Liren Truong brings several years of strategy experience to Cambridge Franchise Holdings. Prior to her role as Director of Finance and Strategy, Liren worked at Simon-Kucher & Partners – a top consulting firm that focuses on revenue maximization and process optimization. She has expertise in these areas across a variety of industries including consumer goods, retail, and manufacturing. Liren graduated with honors from Harvard University, where she received a BA in Psychology and a secondary degree in Economics.

Zack Wallen, Director of Training
Zack Wallen, Associate at Cambridge Franchise Holdings, was a top-performing Sales, Profit & Operations Coach for Burger King Corporate and worked as a Manager of Franchise Performance with the brand. He has a background in operations and analytics, having also worked as a Burger King Restaurant Manager and an Applebee’s Restaurant Manager. He managed a top-performing restaurant for Apple American Group New England, an entity of Flynn Group one of the largest casual restaurant franchisees in the country. As an Associate at CFH, Zack currently develops operations analytics for the field and oversees the Management Information Systems team. He is also a consult on numerous projects to help create a workflow that is both efficient and conducive on both ends of the spectrum to bridge the gap between our finance and operations teams.

Lisa Simmons, Office Manager
Lisa Pegram Simmons is a native of Vance County, North Carolina. She attended Louisburg College, graduating with honors with an Associate Degree in Business and Accounting. Her previous work experiences include Bank of America, Almay Cosmetics and Roses Stores. She has been employed by Cambridge Franchise Holdings since 1990 where her past duties include accounts payable, accounts receivable, payroll, accounting, and insurance. Currently she serves as Office Administrator servicing insurance, retirement and banking and additionally is the Administrative Assistant to Matt Perelman and Alex Sloane. Lisa has been married for 31 years to her husband, Steve, and they have one daughter, Lexi.